Building on the past to create the future : family-advantage and naming strategies in NP introduction.

Cruz, Margarita

2017

Formats

Title

Building on the past to create the future : family-advantage and naming strategies in NP introduction.

Author(s)

Cruz, Margarita (Ecole hôtelière de Lausanne, HES-SO University of Applied Sciences Western Switzerland)

Date

2017-08

Published in

Proceedings of the 77th Annual Meeting of the Academy of Management

Publisher

Atlanta, USA, 4-8 August 2017

Pagination & equivalents

41 p.

Presented at

77th Annual Meeting of the Academy of Management, Atlanta, USA, 04/08/2017 / 08/08/2017

Keywords

Paper type

full paper

Faculty

Economie et Services

School

EHL

Record Appears in