Building on the past to create the future : family-advantage and naming strategies in NP introduction.

Cruz, Margarita

2017

Formate

Titel

Building on the past to create the future : family-advantage and naming strategies in NP introduction.

Autor(en)/ in(nen)

Cruz, Margarita (Ecole hôtelière de Lausanne, HES-SO University of Applied Sciences Western Switzerland)

Datum

2017-08

Veröffentlich in

Proceedings of the 77th Annual Meeting of the Academy of Management

Verlag

Atlanta, USA, 4-8 August 2017

Seitenzahl & Äquivalente

41 p.

Vorgestellt auf

77th Annual Meeting of the Academy of Management, Atlanta, USA, 04/08/2017 / 08/08/2017

Schlüsselwörter

Papiertyp

full paper

Domaine

Economie et Services

Ecole

EHL

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