Building on the past to create the future : family-advantage and naming strategies in NP introduction.
2017
Einzelheiten
Titel
Building on the past to create the future : family-advantage and naming strategies in NP introduction.
Autor(en)/ in(nen)
Cruz, Margarita (Ecole hôtelière de Lausanne, HES-SO University of Applied Sciences Western Switzerland)
Datum
2017-08
Veröffentlich in
Proceedings of the 77th Annual Meeting of the Academy of Management
Verlag
Atlanta, USA, 4-8 August 2017
Umfang
41 p.
Vorgestellt auf
77th Annual Meeting of the Academy of Management, Atlanta, USA, 04/08/2017 / 08/08/2017
Schlüsselwörter
new products ; family firms ; local communities ; strategic names
Papiertyp
full paper
Domaine
Economie et Services
Ecole
EHL
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