Building on the past to create the future : family-advantage and naming strategies in NP introduction.
Cruz, Margarita
2017
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Title Building on the past to create the future : family-advantage and naming strategies in NP introduction.
Author Cruz, Margarita (Ecole hôtelière de Lausanne, HES-SO // University of Applied Sciences Western Switzerland)
Date 2017-08
Published in Proceedings of the 77th Annual Meeting of the Academy of Management
Publisher Atlanta, USA, 4-8 August 2017
Pagination 41 p.
Keywords new products ; family firms ; local communities ; strategic names
Conference Type full paper
Faculty Economie et Services
School EHL
Record Appears in Conference materials
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