Analyzing Web 2.0 Internet users in order to drive innovation in distribution strategy of luxury watches : a netnography analysis
2008
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Title
Analyzing Web 2.0 Internet users in order to drive innovation in distribution strategy of luxury watches : a netnography analysis
Author(s)
Broillet, Alexandra
Dubosson, Magali
Dubosson, Magali
Date
2008-01
Published in
Genève : Haute école de gestion de Genève, 2008. 12 p. Cahier de recherche no HES-SO/HEG-GE/C--08/6/1--CH
Faculty
Economie et Services
School
HEG - Genève
Record Appears in
Research reports
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