Analyzing Web 2.0 Internet users in order to drive innovation in distribution strategy of luxury watches : a netnography analysis
2008
Einzelheiten
Titel
Analyzing Web 2.0 Internet users in order to drive innovation in distribution strategy of luxury watches : a netnography analysis
Autor(en)/ in(nen)
Broillet, Alexandra
Dubosson, Magali
Dubosson, Magali
Datum
2008-01
Veröffentlich in
Genève : Haute école de gestion de Genève, 2008. 12 p. Cahier de recherche no HES-SO/HEG-GE/C--08/6/1--CH
Domaine
Economie et Services
Ecole
HEG - Genève
Das Dokument erscheint in
Forschungsberichte
Global
Global