External analysis : an essential tool for diagnosing LIS marketing environment and positioning
Muet, Florence
2007

Details

Title External analysis : an essential tool for diagnosing LIS marketing environment and positioning
Author Muet, Florence
Date 2007-01
Published in In : PAPIK, Richard, INGEBORG, Simon. Proceedings : 15th BOBCATSSS Symposium, Marketing of information services, 29-31 January 2007, Prague. Prague : Charles University, 2007. P. 331-341
Faculty Economie et Services
School HEG - Genève
Record Appears in Conference materials
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