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External analysis : an essential tool for diagnosing LIS marketing environment and positioning
Muet, Florence
2007
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Title
External analysis : an essential tool for diagnosing LIS marketing environment and positioning
Author(s)
Muet, Florence
Date
2007-01
Published in
In : PAPIK, Richard, INGEBORG, Simon. Proceedings : 15th BOBCATSSS Symposium, Marketing of information services, 29-31 January 2007, Prague. Prague : Charles University, 2007. P. 331-341
Faculty
Economie et Services
School
HEG - Genève
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