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External analysis : an essential tool for diagnosing LIS marketing environment and positioning

Muet, Florence
2007
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Einzelheiten

Titel
External analysis : an essential tool for diagnosing LIS marketing environment and positioning
Autor(en)/ in(nen)
Muet, Florence
Datum
2007-01
Veröffentlich in
In : PAPIK, Richard, INGEBORG, Simon. Proceedings : 15th BOBCATSSS Symposium, Marketing of information services, 29-31 January 2007, Prague. Prague : Charles University, 2007. P. 331-341
Domaine
Economie et Services
Ecole
HEG - Genève
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