How internal marketing climate enhances internal customer commitment and external customer satisfaction
2015
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Title
How internal marketing climate enhances internal customer commitment and external customer satisfaction
Author(s)
Chan, Elisa K. (Ecole hôtelière de Lausanne, HES-SO University of Applied Sciences Western Switzerland)
Way, Sean (Ecole hôtelière de Lausanne, HES-SO University of Applied Sciences Western Switzerland)
Cossutta, Mathieu (Ecole hôtelière de Lausanne, HES-SO University of Applied Sciences Western Switzerland)
Way, Sean (Ecole hôtelière de Lausanne, HES-SO University of Applied Sciences Western Switzerland)
Cossutta, Mathieu (Ecole hôtelière de Lausanne, HES-SO University of Applied Sciences Western Switzerland)
Date
2015-08
Published in
Proceedings of the AMA Summer Marketing Educator’s Conference 2015
Publisher
Chicago, USA, 14-16 August 2015
Pagination
1 p.
Presented at
The AMA Summer Marketing Educator’s Conference, Chicago, USA, 14/08/2015 / 16/08/2015
Keywords
internal marketing ; organizational citizenship behaviors ; customer satisfaction ; multilevel design
Paper type
full paper
Faculty
Economie et Services
School
EHL
Record Appears in
Conference materials
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