How internal marketing climate enhances internal customer commitment and external customer satisfaction
Author(s)
Chan, Elisa K. (Ecole hôtelière de Lausanne, HES-SO University of Applied Sciences Western Switzerland) Way, Sean (Ecole hôtelière de Lausanne, HES-SO University of Applied Sciences Western Switzerland) Cossutta, Mathieu (Ecole hôtelière de Lausanne, HES-SO University of Applied Sciences Western Switzerland)
Date
2015-08
Published in
Proceedings of the AMA Summer Marketing Educator’s Conference 2015
Publisher
Chicago, USA, 14-16 August 2015
Pagination & equivalents
1 p.
Presented at
The AMA Summer Marketing Educator’s Conference, Chicago, USA, 14/08/2015 / 16/08/2015
