How internal marketing climate enhances internal customer commitment and external customer satisfaction
Auteur(s)/ trice(s)
Chan, Elisa K. (Ecole hôtelière de Lausanne, HES-SO University of Applied Sciences Western Switzerland) Way, Sean (Ecole hôtelière de Lausanne, HES-SO University of Applied Sciences Western Switzerland) Cossutta, Mathieu (Ecole hôtelière de Lausanne, HES-SO University of Applied Sciences Western Switzerland)
Date
2015-08
Publié dans
Proceedings of the AMA Summer Marketing Educator’s Conference 2015
Publié par
Chicago, USA, 14-16 August 2015
Pagination & équivalents
1 p.
Présenté à
The AMA Summer Marketing Educator’s Conference, Chicago, USA, 14/08/2015 / 16/08/2015
