How internal marketing climate enhances internal customer commitment and external customer satisfaction
Chan, Elisa K.; Way, Sean; Cossutta, Mathieu
2015
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Title How internal marketing climate enhances internal customer commitment and external customer satisfaction
Author Chan, Elisa K. (Ecole hôtelière de Lausanne, HES-SO // University of Applied Sciences Western Switzerland)
Way, Sean (Ecole hôtelière de Lausanne, HES-SO // University of Applied Sciences Western Switzerland)
Cossutta, Mathieu (Ecole hôtelière de Lausanne, HES-SO // University of Applied Sciences Western Switzerland)
Date 2015-08
Published in Proceedings of the AMA Summer Marketing Educator’s Conference 2015
Publisher Chicago, USA, 14-16 August 2015
Pagination 1 p.
Keywords internal marketing ; organizational citizenship behaviors ; customer satisfaction ; multilevel design
Conference Type full paper
Faculty Economie et Services
School EHL
Record Appears in Conference materials
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