Internationalization of French and Swiss SMEs to Asian emerging markets: what kind of language and intercultural management supportive services needed?
2021
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Details
Title
Internationalization of French and Swiss SMEs to Asian emerging markets: what kind of language and intercultural management supportive services needed?
Author(s)
Régnier, Philippe (School of Management Fribourg, HES-SO University of Applied Sciences Western Switzerland)
Collière, Marie-Christine (ESDES UCLY, Lyon, France)
Collière, Marie-Christine (ESDES UCLY, Lyon, France)
Date
2021-05
Published in
Proceedings of the 14th GEM&L Conference
Publisher
Strasbourg, France, 10-12 May 2021
Pagination & equivalents
8 p.
Presented at
14th GEM&L Conference, Strasbourg, France, 2021-05-10, 2021-05-12
Paper type
short paper
Faculty
Economie et Services
School
HEG-FR
Institute
Aucun institut
Note
Due to the COVID-19 outbreak, the 14th GEM&L Conference venue in Strasbourg was cancelled. The proceedings of the online conference are however published according to the original schedule.
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