Building on the past to create the future : family-advantage and naming strategies in NP introduction.
2017
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Title
Building on the past to create the future : family-advantage and naming strategies in NP introduction.
Author(s)
Cruz, Margarita (Ecole hôtelière de Lausanne, HES-SO University of Applied Sciences Western Switzerland)
Date
2017-08
Published in
Proceedings of the 77th Annual Meeting of the Academy of Management
Publisher
Atlanta, USA, 4-8 August 2017
Pagination
41 p.
Presented at
77th Annual Meeting of the Academy of Management, Atlanta, USA, 04/08/2017 / 08/08/2017
Keywords
new products ; family firms ; local communities ; strategic names
Paper type
full paper
Faculty
Economie et Services
School
EHL
Record Appears in
Conference materials
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