Building brand relationship quality among hotel loyalty program members
2017
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Title
Building brand relationship quality among hotel loyalty program members
Author(s)
Chen, Yong (Ecole hôtelière de Lausanne, HES-SO University of Applied Sciences Western Switzerland)
Lo, Ada S. (School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong)
Hyunjung Im, Holly (College of Culture and Tourism, Jeonju University, Seoul, Korea)
Qu, Hailin (School of Hotel and Restaurant Administration, Oklahoma State University, Stillwater, Oklahoma, USA)
Lo, Ada S. (School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong)
Hyunjung Im, Holly (College of Culture and Tourism, Jeonju University, Seoul, Korea)
Qu, Hailin (School of Hotel and Restaurant Administration, Oklahoma State University, Stillwater, Oklahoma, USA)
Date
2017-01
Published in
International Journal of Contemporary Hospitality Management
Volume
January 2017, vol. 29, no 1, pp. 458-488
ISSN
0959-6119
Article Type
scientifique
Faculty
Economie et Services
School
EHL
Record Appears in
Scientific Articles
Global
Global