Technology is continuously improving and becoming smarter and cheaper, which is transforming the service sector. Specifically intriguing is the development of robots instilled with AI knowledge. Despite the potential benefits of service companies using robots, there are also important ethical considerations to be taken into account to ensure that consumers accept these smart devices. This study examines how participants’ assessment of ethical issues affects the risks perceived and their intention to use a service robot. Several other variables such as ease of use, level of usefulness, emotional appeal, and social presence are also integrated into our model.