Analyzing Web 2.0 Internet users in order to drive innovation in distribution strategy of luxury watches : a netnography analysis

Broillet, Alexandra; Dubosson, Magali

2008

Formats

Title Analyzing Web 2.0 Internet users in order to drive innovation in distribution strategy of luxury watches : a netnography analysis

Date 2008-01

Published in Genève : Haute école de gestion de Genève, 2008. 12 p. Cahier de recherche no HES-SO/HEG-GE/C--08/6/1--CH

Faculty Economie et Services

School HEG - Genève

Record Appears in Research reports
Global

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