Analyzing Web 2.0 Internet users in order to drive innovation in distribution strategy of luxury watches : a netnography analysis

Broillet, Alexandra; Dubosson, Magali

2008

Formats

Title

Analyzing Web 2.0 Internet users in order to drive innovation in distribution strategy of luxury watches : a netnography analysis

Author(s)

Date

2008-01

Published in

Genève : Haute école de gestion de Genève, 2008. 12 p. Cahier de recherche no HES-SO/HEG-GE/C--08/6/1--CH

Faculty

Economie et Services

School

HEG - Genève

Record Appears in