Go to main content

Second screen applications for better television advertising

Dumoulin, Joël; Mugellini, Elena; Affi, Diana; Khaled, Omar Abou; Bertini, Marco; Del Bimbo, Alberto
2015
Download
Formats
Format
BibTeX
MARCXML
TextMARC
MARC
DublinCore
EndNote
NLM
RefWorks
RIS
Cite

Files

Abstract

In this paper, the concept of second screen applications designed for better television advertising is proposed. To create a pleasant experience for users, the advertisements are moved from the television to second screens, delivered at the right time and integrated into fact sheets and small games in order to interest and amuse the users. This will allow to create a more personalized and interactive television advertising, without interrupting movies and TV shows.

Details

Title
Second screen applications for better television advertising
Author(s)
Dumoulin, Joël (School of Engineering and Architecture (HEIA-FR), HES-SO University of Applied Sciences Western Switzerland)
Mugellini, Elena (School of Engineering and Architecture (HEIA-FR), HES-SO University of Applied Sciences Western Switzerland)
Affi, Diana (School of Engineering and Architecture (HEIA-FR), HES-SO University of Applied Sciences Western Switzerland)
Khaled, Omar Abou (School of Engineering and Architecture (HEIA-FR), HES-SO University of Applied Sciences Western Switzerland)
Bertini, Marco (University of Florence, Florence, Italy)
Del Bimbo, Alberto (University of Florence, Florence, Italy)
Date
2015-06
Published in
Proceedings of TVX'15: ACM International Conference on Interactive Experiences for TV and Online Video, 3-5 June 2015, Brussels, Belgium
Publisher
Brussels, Belgium, 3-5 June 2015
Pagination & equivalents
4 p.
Presented at
Proceedings of the ACM International Conference on Interactive Experiences for TV and Online Video, Brussels, Belgium, 2015-06-03, 2015-06-05
ISBN
9781450335263
DOI
https://doi.org/10.1145/2745197
Keywords
smart tv ; advertising ; second screen ; user experience
Paper type
short paper
Faculty
Ingénierie et Architecture
School
HEIA-FR
Institute
HumanTech - Technology for Human Wellbeing Institute
Record Appears in
Conference materials
Global

Actions