Entrepreneurship and ecosystems : global guidelines

Straub, Thomas (School of Management Fribourg, HES-SO // University of Applied Sciences Western Switzerland) ; Borzillo, Stefano ; Voicu-dorobantu, Roxana

In this book, the authors take us on a journey that helps us understand the notion of entrepreneurship in multiple and interesting ways. Fundamental questions are first answered, such as: Why entrepreneurship is important for our society? Do entrepreneurs add to the wealth of a nation, contribute to the development of a society, create social change and stimulate the business climate? The authors then adopt a ‘toolkit’ pedagogical approach, by guiding new entrepreneurs on how to tackle the key challenges faced when launching a new business: Choosing the right market and understanding the steps in conceiving a relevant and effective Business Plan. The last section of the book explains how entrepreneurial ecosystems develop themselves, by presenting a global entrepreneurial ecosystem snapshot. The authors provide us with some very original examples from various developed and fast-developing countries, such as the USA, Switzerland China, and with some illustrations of the quest for entrepreneurship in Romania.

Economie et Services
HEG FR Haute école de gestion de Fribourg
Adresse bibliogr.:
New York, Growth Publisher Law, 2016
New York
Growth Publisher Law, 2016
106 p.
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 Datensatz erzeugt am 2016-10-28, letzte Änderung am 2018-07-09

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