Development of pricing models for intangible services based on conjoint analysis and mathematical programming : a case study about the design of credit card services in China
2011
Détails
Titre
Development of pricing models for intangible services based on conjoint analysis and mathematical programming : a case study about the design of credit card services in China
Auteur(s)/ trice(s)
Date
2011-01
Publié dans
SRII Global Conference (SRII), 2011 Annual, 2011, p. 653-662
Domaine
Economie et Services
Ecole
HEG - Genève
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Ressource(s) externe(s)