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Development of pricing models for intangible services based on conjoint analysis and mathematical programming : a case study about the design of credit card services in China
Fragnière, Emmanuel; Moresino, Francesco; Nan, Zheng
2011
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Titre
Development of pricing models for intangible services based on conjoint analysis and mathematical programming : a case study about the design of credit card services in China
Auteur(s)/ trice(s)
Fragnière, Emmanuel
Moresino, Francesco
Nan, Zheng
Date
2011-01
Publié dans
SRII Global Conference (SRII), 2011 Annual, 2011, p. 653-662
Domaine
Economie et Services
Ecole
HEG - Genève
Le document apparaît dans
Documents de conférences
Global
Ressource(s) externe(s)
http://dx.doi.org/10.1109/SRII.2011.71

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