Growing concerns about the environmental impact of digital activities is leading companies and developers to consider more actively Green IT and best practices to design websites in a more eco-friendly way. This study investigates the landscape of web analytic tools in the context of sustainable design. A selection of currently available tools have been compared and assessed through a custom web page embodying eco-friendly and non-eco-friendly practices. The tools reported widely disparate ecological evaluation for the sampled website, thus revealing their limitations in terms of effective gauging. This research emphasizes substantial shortcomings in assessing video content, a major factor of internet environmental impact. It demonstrates the pressing need for enhanced methodologies within web analytic tools to comprehensively evaluate websites’ environmental footprints.