This article examines the price determinants of wine on the Swiss market using a hedonic regression approach. We find that grape varietals and wine growing regions have a large impact on prices. Growing Petite Arvine or growing wine in Valais or the Swiss German part of the country trigger a premium. Cultivating Pinot Noir or Gamay or being located in Vaud or Geneva prompts a discount . Positioning and being located in a renowned wine growing region further lead to higher prices . Information on producers, on the other hand, only marginally explains wine prices. Our results suggest that Swiss producers price their wines rather uniformly.