In this study, we test the impact of the implementation of the asset - light strategy on performance. Our focus is on the effect of this new structural design, or plural sourcing. We use a panel data design on a sample of four leading U.S lodging corporations over a 16 - year period (i.e. 1998 - 2013). Our results show that the implementation of asset - light strategy has no significant impa ct on firm value , ROE, and sales. Our findings also indicate that the effects of implementing and asset - light strat egy are negative on performance (EBITDA). Our research confirms the short - term nature of the effe cts of the asset - light strategy.