Building on a previous paper - which described one of the important applied teaching pilot initiatives of the University of Applied Sciences Western Switzerland in the field of Business creation and particularly its repercussions on marketing knowledge – the authors conducted a survey on 6 annual cohorts of participants, with the aim of assessing their individual experience throughout the program as well as their perceived learnings. Results show interesting characteristics and motivators for participants and lead to specific recommendations in order to adapt the curriculum to better fit participants’ expectations and better train them to be successful entrepreneurs.