Tourism development in a relatively unknown country is faced with various challenges. The difficulty is not only choosing an appropriate tourism development strategy but also managing it in a complex sociocultural, economic and political environmen t with diverse stakeholders’ interests. The present research analyzes the current tourism dynamics of the Inlay Lake region in Myanmar from an innovative conceptual framework: the modified value chain. T he paper aims to comprehend and detect potential development strategies that can lead to sustainable tourism practices through a comparative analysis between two divergent areas in relation to their tourism dynamics at the Inlay Lake.