This paper explores future directions of revenue management as postulated by leading academicians and the hospitality industry. A comparative content analysis of both the academic literature and professional literature on revenue management published in 20 13 is conducted and three pertinent areas of revenue management are presented: people, processes and procedures, and technology. At the end an integrated conclusion and future directions section is provided in which the authors identify the main challenges revenue management will face in future. These challenges include: a need for specialist s that can analyse big unstructured data sets; integration of traditional marketing, sales and revenue management departments into one strategic unit; and the need for new types of technologies.