Sustainability in the hospitality industry has been a growing interest among stakeholders in the last decades. However, sustainable initiatives that are often pro posed by foreign/international stakeholders have me t various obstacles during their implementation. Beyond econo mic and political barriers this paper focuses on sociocultural specificities that jeopardize sustain able practices in luxury hotel settings in Bali, In donesia. Through unique organizational and communal values s uch as bapakism, banjar, kira kira and suka duka the paper highlights the complexity of the local socioc ultural environment that plays a crucial role in ma nagerial decisions at luxury hotels. In a more general conte xt, the research indicates the importance of creati ng awareness among stakeholders of local dynamics that affect the future success of business and developm ent projects in Bali.