The article reports on a study of the views and actions of nearly a hundred scholars – mostly academic researchers from four European countries and four disciplines – in regard to scholarly reputation in the Science 2.0 age. It specifically looks at the role that 'emerging' reputational mechanisms and platforms are playing in building, maintaining, and showcasing scholarly reputation in the digital age. Popular examples of such platforms are ResearchGate and Academia. edu. Data were obtained through one-to-one interviews and focus groups, supported by desk research. The main findings were: (a) it is early days and uptake is light and patchy with platforms largely used for non-reputational purposes, such as sharing documents; (b) most users were passive and did not fully engage with the social aspects of the platforms; (c) the reputational focus was very much on just one scholarly activity (research), on just two outputs of that activity (publications and conferences) and one measurement of that activity (citations), but there are the stirrings of change; (d) young researchers are set to profit most from the emerging platforms.