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Abstract

The medium mountain tourism offices were created in the 1970s and no longer correspond to the regional development context of today and the future. Based on the case study of the picturesque village of Saillon, well known for its thermal baths, we revisit the grammar of the tourist experience. At a time when mass tourism is being criticized, awareness of climate change is high, we have reworked the fundamentals of welcomimg based on ancestral codes of hospitality. In particular, we offer a tourism office of the future, which includes a self-service section open 24 hours a day, 7 days a week using digitisation touch points. The tourist office also functions as a "conductor" and integrates the notion of welcoming network through signage throughout the village to showcase its most beautiful assets. This concept will very soon be implemented in the near future and will become a model that could be generalized for midmountain destinations.

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