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000000670 041__ $$aeng
000000670 245__ $$aInvesting optimally in advertising and quality to mitigate product-harm crisis
000000670 260__ $$aBucharest , Bucharest University of Economic Studies
000000670 269__ $$a2015-05
000000670 300__ $$aPp. 437-442
000000670 506__ $$avisible
000000670 520__ $$9eng$$aProduct-harm crisis are the nightmare of any firm as they have a disastrous effect on their sales and image. This paper proposes a new model to compute the optimal investment in quality and advertising in order to reduce the probability of occurrence of a possible product-harm crisis and mitigate its effects. This method uses stochastic control theory and can be used for both tangible products and services.
000000670 592__ $$aHEG - Genève
000000670 592__ $$bCRAG - Centre de Recherche Appliquée en Gestion
000000670 592__ $$cEconomie et Services
000000670 65017 $$aEconomie/gestion
000000670 6531_ $$9eng$$aoptimal investment
000000670 6531_ $$9eng$$aproduct-harm crisis
000000670 6531_ $$9eng$$astochastic optimal control
000000670 655_7 $$afull paper
000000670 700__ $$aMoresino, Francesco$$uHaute école de gestion de Genève, HES-SO Haute Ecole Spécialisée de Suisse Occidentale
000000670 711__ $$a14th International Conference on Informatics in Economy Education$$cBucharest, Romania$$d30/04/2015 / 03/05/2015
000000670 773__ $$tProceedings of the IE 2015 International Conference
000000670 8560_ $$fgwenola.dossantos@hesge.ch
000000670 8564_ $$s572330$$uhttps://arodes.hes-so.ch/record/670/files/Texte%20int%C3%A9gral.pdf$$90f67cf3b-e237-48b6-81d1-1749eb4f89a4
000000670 906__ $$aNONE
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000000670 950__ $$aI1
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