TY  - GEN
AB  - Product-harm crisis are the nightmare of any firm as they have a disastrous effect on their sales and image. This paper proposes a new model to compute the optimal investment in quality and advertising in order to reduce the probability of occurrence of a possible product-harm crisis and mitigate its effects. This method uses stochastic control theory and can be used for both tangible products and services.
AD  - Haute école de gestion de Genève, HES-SO Haute Ecole Spécialisée de Suisse Occidentale
AU  - Moresino, Francesco
CY  - Bucharest , Bucharest University of Economic Studies
DA  - 2015-05
ID  - 670
JF  - Proceedings of the IE 2015 International Conference
KW  - Economie/gestion
KW  - optimal investment
KW  - product-harm crisis
KW  - stochastic optimal control
L1  - https://arodes.hes-so.ch/record/670/files/Texte%20int%C3%A9gral.pdf
L2  - https://arodes.hes-so.ch/record/670/files/Texte%20int%C3%A9gral.pdf
L4  - https://arodes.hes-so.ch/record/670/files/Texte%20int%C3%A9gral.pdf
LA  - eng
LK  - https://arodes.hes-so.ch/record/670/files/Texte%20int%C3%A9gral.pdf
N2  - Product-harm crisis are the nightmare of any firm as they have a disastrous effect on their sales and image. This paper proposes a new model to compute the optimal investment in quality and advertising in order to reduce the probability of occurrence of a possible product-harm crisis and mitigate its effects. This method uses stochastic control theory and can be used for both tangible products and services.
PP  - Bucharest , Bucharest University of Economic Studies
PY  - 2015-05
SN  - 2247 – 1480
T1  - Investing optimally in advertising and quality to mitigate product-harm crisis
TI  - Investing optimally in advertising and quality to mitigate product-harm crisis
UR  - https://arodes.hes-so.ch/record/670/files/Texte%20int%C3%A9gral.pdf
Y1  - 2015-05
ER  -