@article{Moresino:670,
      recid = {670},
      author = {Moresino, Francesco},
      title = {Investing optimally in advertising and quality to mitigate  product-harm crisis},
      journal = {Proceedings of the IE 2015 International Conference},
      address = {Bucharest , Bucharest University of Economic Studies.  2015-05},
      number = {CONFERENCE},
      pages = {Pp. 437-442},
      abstract = {Product-harm crisis are the nightmare of any firm as they  have a disastrous effect on their sales and image. This  paper proposes a new model to compute the optimal  investment in quality and advertising in order to reduce  the probability of occurrence of a possible product-harm  crisis and mitigate its effects. This method uses  stochastic control theory and can be used for both tangible  products and services.},
      url = {http://arodes.hes-so.ch/record/670},
}