Willing to be an active participant to the Swiss strategy for sustainable development, Colas Switzerland SA, has decided to integrate a solar thermal installation in one of its bitumen storage industrial site. Situated in Yverdon-les-Bains (Switzerland), the solar installation aims to provide up to 60% of the thermal energy demand of the site. Coupled with a gas boiler, the solar collectors were designed to meet the energy needs of an onsite building, and to ensure constant temperature of a bitumen tank and two emulsions tanks (mixture of bitumen and water). In order to analyse and optimise the thermo-economic and environmental efficiency of this installation, a R&D project funded by the Swiss Federal Office of Energy was launched in 2014. This article gives an overview of the project objectives and describes the solar thermal installation and its operating modes. It also presents the numerical model and the first experimental results. First observations have revealed a thermal installation operating well behind its expected targets. Typically, the solar collector efficiency at temperatures above 200 °C is 50% lower than expected since it is operating under non-optimal conditions. Some technical dysfunctions have also been detected in the control system of one of the storage tanks. Consequently, a thorough evaluation of the operation of the installation was conducted to identify any other anomalies. In parallel to this work, the numerical model of the installation was developed and is currently under validation against the ongoing experimental measurements. Preliminary simulations of the installation in its current state have showed a solar yield nearly 2 times lower than expected, confirming the existence of anomalies in the running of the installation.