One of the key principles in agile development is that the team should use continuous feedback cycles to maintain awareness both about the product, the process and the involved people. In healthy agile environments, people see a lot of value in the collection of metrics and in their collaborative analysis to support a continuous improvement process. In pseudo agile environments, metrics are often perceived as a threat and they make people uncomfortable. In theses conditions, they can do more harm than good. In this paper, we argue that the acceptance of a data-driven continuous improvement process is heavily influenced by the nature of the channels through which the metrics are published. We argue for the need to go beyond typical dashboards and propose additional engagement channels. We discuss the notions of awareness and story telling and illustrate them with various experiments conducted with agile teams.