Drawing from the theory of human action developed by Juan Antonio Pérez López (Pérez López, 1991), we develop a conceptual framework as a way of understanding the decision-making process in the work and family context. We use core concepts from this theory – extrinsic, intrinsic and transcendent motives – and link them to caregiving ambition (Bear, 2019) to build our framework. We propose a framework illustrating motivational factors that influence work-family decision-making and offer propositions focusing on the family-supportive supervisor behaviors (FSSB) and use of flexible policies.