Chronic wounds have an impact on the activity of daily living of patients and their families. They also represent a significant challenge for care providers. To demonstrate what it means living with a chronic wound, the European Wound Management Association (EWMA) initiated a project, which used short video sequences to illustrate the experiences of patients living with a chronic wound, the experiences of healthcare professionals providing wound care and to give a voice to representatives from healthcare institutions. A total of 37 video sequences with nine patients, six carers and 20 healthcare professionals within five European countries were conducted. The results showed that patients experienced a good relationship and communication with the healthcare professional and they were confident their wounds would heal rapidly. It can be concluded that the EWMA project helped to better understand what it means living with a chronic wound, as well as what standard of care is required.