Crowdsourcing for tourism ventures
Grèzes, Vincent; Schegg, Roland; Perruchoud, Antoine
2018
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Abstract

This chapter summarises the evolution of involving the crowd in the innovation and funding process of a project. The reasons and success factors are exposed and illustrated with numerous examples from the tourism industry. Finally, a practical model is presented in order to allow the creation of a crowdsourcing/crowdfunding campaign.

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Title Crowdsourcing for tourism ventures
Author(s) Grèzes, Vincent (University of Applied Sciences and Arts Western Switzerland (HES-SO Valais-Wallis))
Schegg, Roland (University of Applied Sciences and Arts Western Switzerland (HES-SO Valais-Wallis))
Perruchoud, Antoine (University of Applied Sciences and Arts Western Switzerland (HES-SO Valais-Wallis))
Editor(s) Sotiriadis, Marios ; ed.
Date 2018-07
Published in The Emerald handbook of entrepreneurship in tourism, Travel and hospitality : skills for successful ventures
Publisher Bingley, UK, Emerald Publishing
Pagination pp. 331-349
ISBN 978-1-78743-530-8
DOI 10.1108/978-1-78743-529-220181025
Keywords tourism venture ; crowdsourcing/crowdfunding ; crowdsourcing/crowdfunding typology ; open innovation ; key success factors ; crowdsourcing/crowdfunding canvas
Faculty Economie et Services
School HEG-VS
Institute Institut Entrepreneuriat & Management
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