Crowdsourcing for tourism ventures

Grèzes, Vincent; Schegg, Roland; Perruchoud, Antoine

doi:10.1108/978-1-78743-529-220181025

Crowdsourcing for tourism ventures

Grèzes, Vincent; Schegg, Roland; Perruchoud, Antoine

2018

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Résumé

This chapter summarises the evolution of involving the crowd in the innovation and funding process of a project. The reasons and success factors are exposed and illustrated with numerous examples from the tourism industry. Finally, a practical model is presented in order to allow the creation of a crowdsourcing/crowdfunding campaign.

Détails

Titre

Crowdsourcing for tourism ventures

Auteur(s)/ trice(s)

Grèzes, Vincent (University of Applied Sciences and Arts Western Switzerland (HES-SO Valais-Wallis))
Schegg, Roland (University of Applied Sciences and Arts Western Switzerland (HES-SO Valais-Wallis))
Perruchoud, Antoine (University of Applied Sciences and Arts Western Switzerland (HES-SO Valais-Wallis))

Editeur(s) scientifique(s)

Sotiriadis, Marios ; ed.

Date

2018-07

Publié dans

The Emerald handbook of entrepreneurship in tourism, Travel and hospitality : skills for successful ventures

Publié par

Bingley, UK, Emerald Publishing

Pagination & équivalents

pp. 331-349

ISBN

978-1-78743-530-8