TY  - GEN
AB  - Service design optimizers benefited greatly from the development of conjoint analysis, which appeared more than forty years ago. Conjoint analysis is a powerful and popular method to estimate consumers’ preferences. As this method is based on a survey, the estimated utility functions can be subject to inaccuracies. In this paper, we propose a service design optimizer that combines robust programming and conjoint analysis. This permits one to identify the optimal service, even when the utility functions are subject to uncertainties.
AD  - Haute école de gestion de Genève, HES-SO Haute Ecole Spécialisée de Suisse Occidentale
AU  - Moresino, Francesco
CY  - Bucharest, Romania
DA  - 2019-05
DO  - 10.12948/ie2019.07.02
DO  - DOI
ID  - 3605
JF  - Proceedings of the 18th International Conference on Informatics in Economy (IE 2019)
KW  - Economie/gestion
KW  - conjoint analysis
KW  - robust optimisation
KW  - service design
KW  - service pricing
KW  - share-of-choice model
L1  - https://arodes.hes-so.ch/record/3605/files/Publisher%20version.pdf
L2  - https://arodes.hes-so.ch/record/3605/files/Publisher%20version.pdf
L4  - https://arodes.hes-so.ch/record/3605/files/Publisher%20version.pdf
LA  - eng
LK  - https://arodes.hes-so.ch/record/3605/files/Publisher%20version.pdf
N2  - Service design optimizers benefited greatly from the development of conjoint analysis, which appeared more than forty years ago. Conjoint analysis is a powerful and popular method to estimate consumers’ preferences. As this method is based on a survey, the estimated utility functions can be subject to inaccuracies. In this paper, we propose a service design optimizer that combines robust programming and conjoint analysis. This permits one to identify the optimal service, even when the utility functions are subject to uncertainties.
PB  - 30-31 May 2019
PP  - Bucharest, Romania
PY  - 2019-05
SN  - 2284-7472
T1  - Optimal design of e-service :a robust approach
TI  - Optimal design of e-service :a robust approach
UR  - https://arodes.hes-so.ch/record/3605/files/Publisher%20version.pdf
Y1  - 2019-05
ER  -