Résumé

In this article, based mostly on field studyand literature review,we define the main axes of collaboration between Swiss luxury watch making companies and artists. Our article focuses on various forms of artistic collaboration and co-creation. Having analyzed the group of 200 Swiss luxury watchmaking brands first, we defined four levels of collaboration and illustrate all of these dimensions with the key players and their best practices in collaboration with artists and various art forms.

Détails

Actions

PDF