We discuss some methodological struggles we are currently facing with regards to an exploratory-qualitative PhD project on the process of intuiting of strategists in crisis situations. We deal in particular with a notion of creativity and strategy that characterises intuiting and takes place in flow, which naturally forces us to bring in the dimension of time. In doing so, we build on process philosophy and demonstrate that we need a different concept of time, because the sense of time seems to be transcended in flow when intuiting. We summarise our discussion by explaining flow as the experience of being in the presentness of creating in which we sense the fullness of time. We then outline our initial methodological considerations and end with some concluding remarks about the need to move into areas beyond the management and organisation scholarship in order to achieve a better understanding of these poorly-understood phenomena.