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Abstract

As a service activity, the higher education sector may suffer from human-related risks such as absenteeism, burnout, and lack of engagement or faculty turnover. Previous researches have shown that managerial reforms led to an increase of the work-related demands and a decrease of resources.An exploratory research was conducted in the French-speaking part of Switzerland and in France in order to assess the levels of motivation, stress and workloads of marketing educators and to discover possible explanations of the observed human-related risks. Our findings show that teachers are still motivated by teaching and research activities. Working conditions are deteriorating due to high pressure on the outcomes and burdensome administrative constraints.

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