The objective of this research is to understand the motivation of social network users aged 18-24. Based on qualitative research and content analysis, this study proposes to understand their behavior and what motivates them to use social networks. Our main finding in this research is a motivation- based typology of social networks users and their psychological profile.
Einzelheiten
Titel
The types and motivation of social network users : a qualitative study of young adults
Autor(en)/ in(nen)
Hebali, Jamil (Ecole hôtelière de Lausanne, HES-SO University of Applied Sciences Western Switzerland)
Datum
2018-06
Veröffentlich in
Proceedings of the GLOBE Conference 2018
Verlag
Sarasota, USA, 04-06 June 2018
Umfang
11 p.
Vorgestellt auf
GLOBE Conference 2018, Sarasota, USA, 2018-06-04, 2018-06-08, Global Conference on Business and Economics