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Abstract

This paper presents an in-depth case study of an English language provider, its specific in-context method of teaching English as foreign language, and the evolution that has occurred through advances in technology. The introduction of technological innovation and barriers to acceptance as well as influencing variables are examined in light of the past, present, and future. Initial findings suggest that a key factor to success is related to the timeliness of introduction of the new technology in combination with variables previously identified in the Unified Theory of Acceptance and Use of Technology (UTAUT). The paper closes with suggestions related to the introduction of innovative technologies.

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