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Abstract

The objective of this article is to characterize the company visit as a situation of hospitality and understand how it can be a differentiator. Thus, it addresses managerial concerns about the transmission of expertise or craftsmanship and visitor relations. This exploratory works serves two purposes: it primarily aims to introduce the concept of company hospitality into the marketing literature by understanding and completing the following dimensions of company hospitality: social and behavioral, spatial, temporal, convivial, physical, hedonistic and spiritual. Then it tries to understand visitor responses and reactions to hospitality, or on the contrary, the inhospitable nature of the company.

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