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Abstract

Prior research on born globals have investigated internationalization strategies in the context of the host, developed markets. However, little research has been done on strategies of born globals entering emerging markets which are characterized by complexity and instability. Therefore, the aim of our paper is the investigation of Swiss born globals’ internationalization strategies in Brazil as the host market. Our findings point to an impact of the institutional factors on the internationalization strategies of western born globals and their implementation in the host, emerging markets.

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