Building brand relationship quality among hotel loyalty program members
2017
Einzelheiten
Titel
Building brand relationship quality among hotel loyalty program members
Autor(en)/ in(nen)
Chen, Yong (Ecole hôtelière de Lausanne, HES-SO University of Applied Sciences Western Switzerland)
Lo, Ada S. (School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong)
Hyunjung Im, Holly (College of Culture and Tourism, Jeonju University, Seoul, Korea)
Qu, Hailin (School of Hotel and Restaurant Administration, Oklahoma State University, Stillwater, Oklahoma, USA)
Lo, Ada S. (School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong)
Hyunjung Im, Holly (College of Culture and Tourism, Jeonju University, Seoul, Korea)
Qu, Hailin (School of Hotel and Restaurant Administration, Oklahoma State University, Stillwater, Oklahoma, USA)
Datum
2017-01
Veröffentlich in
International Journal of Contemporary Hospitality Management
Band
January 2017, vol. 29, no 1, pp. 458-488
ISSN
0959-6119
Artikeltyp
scientifique
Domaine
Economie et Services
Ecole
EHL
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Veröffentlichte Artikel
Global
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