Building brand relationship quality among hotel loyalty program members
2017
Détails
Titre
Building brand relationship quality among hotel loyalty program members
Auteur(s)/ trice(s)
Chen, Yong (Ecole hôtelière de Lausanne, HES-SO University of Applied Sciences Western Switzerland)
Lo, Ada S. (School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong)
Hyunjung Im, Holly (College of Culture and Tourism, Jeonju University, Seoul, Korea)
Qu, Hailin (School of Hotel and Restaurant Administration, Oklahoma State University, Stillwater, Oklahoma, USA)
Lo, Ada S. (School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong)
Hyunjung Im, Holly (College of Culture and Tourism, Jeonju University, Seoul, Korea)
Qu, Hailin (School of Hotel and Restaurant Administration, Oklahoma State University, Stillwater, Oklahoma, USA)
Date
2017-01
Publié dans
International Journal of Contemporary Hospitality Management
Volume
January 2017, vol. 29, no 1, pp. 458-488
ISSN
0959-6119
Type d'article
scientifique
Domaine
Economie et Services
Ecole
EHL
Le document apparaît dans
Articles scientifiques
Global
Global