This paper presents research undertaken in three Institutes of Higher Education (HE) delivering degrees in business, hospitality and tourism management. The aim was to take a critical look at technology-enhanced learning as a vector for pedagogical innovation. Qualitative research was undertaken in order to have in-depth feedback from educators (n=16) identified as champions relative to the use of technology in their own courses. The interviews were coded and subsequently analysed in line with four dominant themes: use of digital tools and technology; changes in course delivery; success stories of adding value; and finally lessons learned. The findings were surprising in that even the champions were relatively traditional in their practice. Of importance is the confirmation that educators require additional support in terms of the use of technology in instructional design as well as in pedagogical innovation and it is at the institutional level that this change must operate.