This study explores the institutional and regulatory obstacles to hospitality and tourism research in Switzerland and explains why scientific research is underdeveloped in Swiss hotel and tourism management schools. A case study approach is adopted to analyze the research practices pursued by Ecole hôtelière de Lausanne as a solution to combat the regulatory constraints in Swiss higher education. This study shows that the EHL experience can be an example for other Swiss hotel schools to follow, through developing academic research and innovation to consolidate hospitality and tourism education in the era of the experience economy.