The hospitality industry, traditionally conservative in management practices, is shifting towards sustainability due to increasing environmental and social challenges, notably intensified by the COVID-19 pandemic. Although sustainability strategies, such as recycling and energy efficiency, have been adopted, these seem not to be enough. Instead, there is a growing demand for regenerative hospitality, which goes beyond sustainability to actively restore and enhance the natural and social ecosystems in which hospitality businesses operate. Regenerative hospitality emphasizes the concept of a ‘net-positive’ impact, meaning that businesses contribute more to the environment and society than they take. This requires a fundamental mindset shift among hospitality leaders, fostering deeper connections to local communities and natural ecosystems. The core pillars of regenerative hospitality include adopting a nature-positive approach, implementing a sustainable business model, and creating transformative guest experiences. By embedding themselves in both social and ecological systems, regenerative hospitality businesses aim to co-create value and contribute to the well-being of both people and places.
