Mechatronics businesses has blossomed for some time, yet still exhibit potential for further growth and development. The objective here is to explore which challenges mechatronics businesses faces. The theory draws on operations strategy, mechatronics and business development. It includes performance indicators of mec hatronics business development . Five firms in Switzerland, were investigated. They operate within manufacturing machines and automation. High value innovation are crucial for competitiveness. The important performance indicators found included precision, s peed, productivity, flexibility reliability, speedy calibration and production costs. Two companies needed diversification and three independency of clients. We found close interconnectedness between mechatronic technical and business issues.